According to health care leaders there is a current crisis in health costs due in large part to the lack of a health care information infrastructure. This infrastructure, supporting payer-provider transactions (e.g., eligibility, referral, claims) and electronic health records, will save up to $80 billion per year while improving the quality of care and decreasing the vulnerability of health care professionals to expensive litigation.

TriLon will target managed care administrators. These include TPA, HMO, PPO, Group Health, Dental, and Vision administrators.

TriLon will use the AOL or Gillette model of marketing. Release the product to potential customers as open source through the Internet. Then generate revenue from servicing it. A good open source application tends toward a natural monopoly with multiple companies competing for its support. TriLon will use its ownership of the application's brand identity combined with a collaborative business model to compete for market share.

 TriLon’s main competition is from vendors using a proprietary model of software development and marketing. TriLon plans to use open source's quality advantage and 90% cost savings to compete against existing proprietary model vendors.

 TriLon will use account representatives for marketing and customer support.