William Long

Mr. Long first developed the managed care system for PacifiCare, Inc., an HMO. The sophistication and ease of use of the application gave PacifiCare a strong competitive advantage contributing to its growth from a startup company to a $12 billion a year multi-state corporation. He then redesigned and rewrote it for a Third Party Administrator (TPA). The HMO application had lacked the flexibility needed to easily handle a full range and combination of potential benefits. The owner of the TPA was very pleased with the application’s comprehensiveness, ease of use, and flexibility.